Quality, for us, begins with authenticity. Our creations are strictly and solely produced in Murano, using the island’s own and exclusive techniques as well as those of our own invention. Our quality is highly valued because our products, though handmade, one by one, are painstakingly inspected to guarantee absolute perfection.
What is Vetro Artistico® Murano?
It is a collective brand established by law and certifies that the products are made on the island of Murano.
The Vetro Artistico® Murano brand was created by the Veneto Regional Authority with law no.70 of 23 December 1994. In December 2001, the exclusive management of the brand was entrusted to the Consorzio Promovetro, to protect one of the symbols of Made in Italy worldwide and, at the same time, to guarantee the consumer a genuine product, fruit of an age-old artistic tradition, invented and developed on the island of Murano.
What does the brand guarantee?
The certainty of purchasing a product made in Murano according to criteria in line with traditional Muranese glass working techniques.
Who can use it?
Only companies that produce artistic glass on Murano can request it: if authorised, they are licensed to use the Vetro Artistico® Murano brand. Such companies affix an anti-counterfeit sticker – the brand – to their products, which unequivocally certifies their origin.
What does the brand stand for?
The label bears the logo of the Vetro Artistico® Murano brand and can be red or blue, depending on the type of glassmaking technique. On the top is the identification code of the producer. Number 003 on the label is the identification code for Ercole Moretti.
How can I be sure I am purchasing authentic Murano glass?
The label must be affixed to the glass part of the object.